Soon after the creation of the World Wide Web (WWW), a new kind of entrepreneurship took root in America and around the world. Pioneering affiliate networks like ClickBank saw the potential for a new type of product that, over time, could rival oil, coffee, gold, and any other commodity known to mankind. The product in question is information and, thanks to the Internet, anyone, anywhere in the world, has the potential to become an information entrepreneur, that is, a infopreneur.
See Also: The Best Niches For Affiliate Marketing
Selling information products over and over again
A large percentage of people who start an affiliate marketing business choose to market and sell information products, broadly defined as information packaged in a specific format (e.g. text, audio, video , etc.) and intended for sale and delivery to end customers. The best example of information being sold today is the highly lucrative “How To” category which can be found everywhere, literally in any niche.
An infopreneur is someone who sells their knowledge, personal experience to help others progress through downloadable information products.
Of particular interest to internet infopreneurs are digital information products, information products that are sold in digital format of some sort. As opposed to hardcover or paperback books, CDs, manuals, or reports, an infopreneur can provide these items in the form of PDFs, audio files, streaming videos, and other emerging media. This dramatically reduces shipping and transportation costs for businesses and gives customers immediate access to much-coveted information.
This is precisely the reason why the sale of information products has become democratized via the Internet. With lower barriers to entry and lower costs, anyone, anywhere, can start sellingonline information products.
Thanks to the Internet, passive income can become a reality, thanks to the affiliate marketing model of digital information products “create it once, get paid multiple times”.
Distinguish Infopreneurs from traditional sellers
At this stage, you may not be ready to create your own information products. This is exactly why affiliate marketing is a great opportunity to start making money online. With affiliate marketing, you can sell other people’s products and receive a commission for each sale made.
While you don’t sell your own products, you shouldn’t neglect your ability to provide value-added service to potential customers who are looking for ways to save money, learn a new skill, or earn money. time.
Online infopreneurs differ from traditional sellers in that they take a relationship-driven marketing approach to doing business. Through various contact methods such as email marketing and social media, they establish their expert status as well as a personality suited to their (ideal) target audience.
Just because you are not the author of the affiliate product does not mean that you are not a valuable part of this ecommerce chain. You offer information in an appropriate form to prospects looking to solve a problem, and you hold the key to improving their lives through your affiliate offers.
Just writing product reviews on a blog is a great way to educate people, add value, and make money by promoting other people’s products as an affiliate. .
Benefits of being an Affiliate Marketing Infopreneur
Making a real commitment to affiliate marketing comes with great responsibilities and great opportunities at the same time. The following topics are discussed in more detail in other affiliate marketing articles found here, but for now, just please accept the following benefits of this type of business:
- Direct marketing, based on relationships with “hot” potential customers looking for an excuse to spend money on your offers.
- Less pressure to recruit an endless stream of clicks. Retain loyal customers for the benefit of all.
- Greater opportunities to demonstrate your expertise and reliability to a welcoming audience.
- Offer different levels of engagement to people at different stages of shopping convenience.
- Different media options to choose from to make the information attractive enough to buy.
The infopreneuriat sales funnel approach
Traditional book authors who work in a publishing house, even successful ones, usually have no idea who is buying their books, or contact information for their clients. Affiliate marketers who follow the infopreneurial business approach, on the other hand, are fortunate to have channels and business opportunities that allow them to build long-term, profitable relationships based on the needs and wants of each customer beyond the “one-shot” sale.
One thing you should do, in particular, is building an email list of visitors who come to your website so that you can not only promote a product once, but promote multiple products over and over again to your website. visitors. This can greatly increase your profits and the value of your website visitors.
This sales funnel approach to affiliate marketing has been proven time and time again and is used by the biggest and wealthiest entrepreneurs in the world. For our purposes, it allows you to help your prospects increase price, time, and product engagement levels based on their circumstances.
Once you are successful as an affiliate, you will most likely venture out to create your own digital information products and even recruit your own affiliates to help promote your products as well.
It’s interesting to think that by simply offering free reports to skeptical subscribers of your blog or website to build your email list and promoting products as an affiliate, you can make thousands. dollars in sales later, either by making small purchases (e.g. e-books, study guides), occasionally purchasing a full package, or giving them the opportunity to take training (paid monthly subscription to a website, coaching program, etc.), or in any way.