Email marketing remains one of the most profitable activities you can do in your business. Especially if you’re good at it. But to get the most out of email marketing, you need to have a respectable open rate.
I like to see open rates of 20% or more, but that number varies depending on the business you operate.
See also: Complete Guide to Email Marketing
Recently, friends of mine have increased their email open rates from around 8% to over 20%. It was a step by step process, but it really worked.
Here is how they did it.
5 Ways To Dramatically Improve Your Email Open Rates
Clean up your list
If you’ve got a pretty long list and you’ve been building your email list for a while, you might already know that there are people on your list who aren’t responding. This means that they don’t open emails, click on links, and ignore you.
Note : If you find that your list is very long due to a very high acceptance rate, but once acceptance is achieved, it may be that your offer may not be targeted enough for your audience. .
The two biggest problems with having these types of people “hanging out” on your mailing list are:
- They increase the cost of your list because most email service providers charge by the subscriber and they make your entire list less deliverable.
- This is because major email inboxes like Gmail are going to look at all those people who never open up and think you have nothing of value to send.
It depends on your industry, but a good rule of thumb is to remove someone from your list for not opening an email or clicking the link in 60-90 days.
Give them one last chance
Once you’ve identified the people you want to remove from your list because they haven’t clicked or opened anything in the past 60 or 90 days, you want to send them in a “last chance” sequence. “.
This is a series of emails that try to get people to open or click one last time to get put back on your active list. Usually this is a special discount offer of some sort or other.
Once they’ve gone through your “last chance” streak of 3-4 emails, and they haven’t been reactivated, you’ll want to remove them from your list.
Distribute tests of message subject lines
Once you have a clean list of responsive people (and you should set up systems that you list stay clean all the time) then it’s time to start getting the responsive list to open more emails.
The fastest way to do this is to test your post subject lines. Many email service providers allow you to send a test email to 10 percent or 20 percent of your list with different email subject lines and titles going to different people. Most of the time, subject lines make a little difference, but sometimes they can make a huge difference in both open rates and income. Always worth a try.
Survey of your customers
One of the most effective ways to make sure you’re creating content that your subscribers want to read is to survey them.
One of the favorite features of AWeber (one of the big email marketing companies) is that they have email surveys. As more and more people read email on mobile devices, it is important to encourage them to take as much action as possible in their emails rather than sending them to an outside site.
Use one with your customers to find out what they really want, so you can write emails they want to open and read.
Humans are made to tell stories. For much of our history, we didn’t have a written language, and when we did, it was only accessible to very wealthy people. This means that traditions and history have been passed down from generation to generation through stories.
When you start with a story, it immediately grabs people’s attention as facts alone cannot. People love to interact with stories and telling stories will often increase your email open rates.
The increase in email open rate is the result of constant effort over time.
A lot of people seem to think that there is some sort of magic formula for increasing email open rates. But this is not the case. Like most things in business, email open rate is something you can improve with step-by-step actions over time.
And it’s worth it, because a little improvement in open rates can lead to a lot more sales.